If you want a profitable and rewarding business opportunity, consider starting a commercial cleaning business. With the demand for hygiene and sanitation experiencing a growth spurt in the wake of the pandemic, the commercial cleaning market is now worth USD 69.8 billion and projected to increase annually by 6.4% between 2024 and 2032. This indicates a growing market where more hands are needed on deck.
Not only is the demand for commercial cleaning services high, but starting one is relatively easy. Commercial cleaning services are flexible and scalable, as you can start with a small team and expand as you grow your client base.
This guide will show you how to start a commercial cleaning business, from planning and marketing to hiring and training your staff. We hope you enjoy reading.
Launching a successful commercial cleaning service depends on how prepared you are. While business start is only sometimes smooth, having a guide you can refer back to helps you adapt quickly to the market.
You must check some essential things before you start a commercial cleaning business.
The first step is to know how the market operates alongside its stakeholders. Researching commercial cleaning competitors helps you identify their strengths and weaknesses, helping you carve your unique value proposition in the market. Understanding the market is usually a continuous process because of constant changes in consumer behavior.
SWOT (strengths, weaknesses, opportunities, threats) analysis also works if you have an established commercial cleaning service and want to increase your market share.
Here are some quick steps to achieving effective market research.
A business plan is a crucial tool when planning to start a commercial cleaning business. It helps you define your goals, identify your target market, analyze your competitors, and outline your services and pricing.
Furthermore, a business plan helps you secure funding, attract customers, and manage your operations. Without a business plan, you may face challenges such as a lack of direction, cash flow problems, or missed opportunities.
Creating a commercial cleaning business plan requires you to write an executive summary of your vision, mission, and objectives. Using your executive summary and the market research, you can now develop a description of your services and appropriate pricing.
Your commercial cleaning service plan also needs to include a marketing and sales strategy that explains how you will promote and sell your services. Finally, you must be able to create a financial plan that projects your income, expenses, and cash flow.
You won’t be surprised to learn that starting a commercial cleaning service needs some certifications and skills. The certifications are there to give credence to your expertise, while the skills (technical and soft) help you build your clientele.
If you are just starting, some of the certifications you may need are:
Besides these certifications of your technical skills, you must also develop soft skills to become a successful commercial cleaner. Some of the skills you may need are:
Setting up your commercial cleaning business legally is crucial to ensure that you comply with the relevant regulations and avoid any legal troubles. Here are some of the things you need to do:
Branding and naming your commercial cleaning service is vital to attracting customers and standing out. You want to choose a name that reflects your values, services, and target market. Here are some tips to help you with this process:
Setting up a business account and pricing strategy for your commercial cleaning business is vital to establishing credibility and profitability. Here are some steps you can follow in setting up the financial aspect of your business.
Marketing is one of the most significant determinants of whether your commercial cleaning business will succeed. In addition, marketing is a continuous process as your company size continues to increase. Although you can employ different marketing strategies to boost your brand image, some are more important than others, such as owning a website or a social media channel.
In the following paragraphs, we will discuss the most suitable marketing strategies for a growing commercial cleaning service.
One of the most effective marketing strategies for building an online presence for your commercial cleaning service is to create a professional website that showcases your services, contact information, and testimonials. Your website is the landing platform for every online lead remotely interested in your service, so it must be impeccable.
Search engine optimization
Search engine optimization (SEO) improves the visibility and relevance of a website or web page in the results of online search engines. SEO can help your commercial cleaning service attract potential customers looking for your services online.
Key factors that affect SEO are keywords, content quality, site speed, mobile-friendliness, and backlinks. By optimizing these factors, you increase the chances of your commercial cleaning business ranking higher on search engines and generating more leads and sales.
Traditional marketing methods, such as flyers, brochures, business cards, banners, billboards, live seminars, and continuing education (CE) classes. All these are effective ways to promote your commercial cleaning service. These methods can help you reach potential clients who may not be online or who prefer a more personal approach.
Here are some tips on how to use traditional marketing for your commercial cleaning business:
Google My Business
Google My Business is a free tool that lets you create and manage a business profile on Google. You can add your contact information, location, hours, photos, reviews, etc. Using Google My Business, you can increase your visibility on Google Search and Maps and connect with potential customers looking for commercial cleaning services in your area.
You can also respond to customer queries, post updates, and track your performance. You need to create a Google account and verify your business to get started. Then, you can optimize your profile by adding relevant details and keywords that describe your commercial cleaning service.
You can also ask your customers to leave reviews and ratings, boosting your reputation and ranking. Google My Business is a powerful way to market your commercial cleaning business online and reach more customers.
Social media marketing
Social media marketing is a powerful way to promote your commercial cleaning service and reach new customers. There are more options with social media, but each platform has its selling point, so marketing must be done to suit their peculiarity.
On each social media platform you decide to use, you must be able to identify your target audience and their pain points. Then, you have to connect with them through suitable media—for instance, TikTok videos and Twitter microblogs. Connecting with your audience on social media needs consistency. Finally, keep up with the trends.
Email marketing lets you communicate your value proposition, showcase your expertise, and build trust and loyalty. Email marketing can also help you generate leads, increase referrals, and boost sales. Effective email campaigns have these features in common.
PPC stands for pay-per-click, a type of online advertising where you pay a fee each time someone clicks on your ad. PPC can be a powerful way to promote your commercial cleaning business and reach potential customers searching for your services.
With PPC, you can target your ads based on keywords, location, time of day, and other factors. You can also track the performance of your campaigns and optimize them to improve your return on investment. PPC can help you increase brand awareness, generate leads, and grow revenue.
Referrals and reviews
Another way to grow your commercial cleaning service is to strategically request referrals and reviews from your existing clients. Referrals and reviews are potent forms of social proof that can attract new customers and increase your credibility.
Ask for referrals and reviews at the right time. The best time to ask is when your clients are happy with your service, such as after a successful job, during a follow-up call, or regularly. Don’t forget to make it easy to review you by providing links for reviews. In addition, occasionally offer incentives for referrals.
Different cleaning situations require specific tools, but a vacuum cleaner is one of the most essential tools for commercial cleaning. Its adeptness at removing dust, dirt, debris, allergens, and other contaminants from carpets, floors, upholstery, and other surfaces makes it a must-have tool.
Other tools worthy of mention include mops and buckets, detergents, towels, paper towels, trash bags, protective gloves, laundry bags, brushes, work aprons, supply carts, window washing kits, etc.
If you are newly starting a commercial cleaning service, you may need to hire and train more cleaners as your business grows. Here are some tips on how to do that effectively:
A commercial cleaning business can be a lucrative and rewarding venture, as there is a high demand for professional and reliable cleaning services in various sectors, such as offices, schools, hospitals, restaurants, and more. A commercial cleaning service can offer flexibility, low start-up costs, and scalability.
Some challenges of running a commercial cleaning business include finding and retaining qualified staff, managing customer expectations and satisfaction, complying with health and safety regulations, securing contracts and insurance, and dealing with competition and price pressure.
Launching a successful commercial cleaning business takes work, but it can be rewarding and profitable if you follow the steps outlined in this guide. You need to do market research, create a business plan, register your business, obtain the necessary licenses and insurance, buy or lease the equipment and supplies, hire and train your staff, market your services, and manage your finances and operations.
By following these steps, you can establish yourself as a reliable and professional cleaning service provider in your area and grow your customer base over time. Remember always to deliver high-quality work, maintain good communication with your clients, and seek feedback and referrals to improve your business. You can achieve your dream of running a successful commercial cleaning service with hard work, dedication, and passion.